Andrew Chick Ecology

I’ve been an RSPB member for over 40 years—long enough to see the charity evolve from wooden huts on windswept cliffs to state-of-the-art visitor centers, from no coffee at all to cafés serving up excellent cakes. Now, the RSPB has taken another bold step (well it’s the first time I’ve seen it, although I don’t get out much): high-profile advertising space in London’s underground.

It’s a significant move, shifting conservation messaging from nature reserves to the daily commute of thousands. Hopefully, someone has done the sums, and this kind of exposure will pay off, inspiring new members and much-needed support.

For an organization built on grassroots passion, adapting to modern marketing trends is a big leap. But if it helps more people connect with nature and take action, then it’s a step worth taking. Here’s hoping this campaign helps conservation take flight!